LVB is the expert for building beauty brands and elevating sales and image in Italy, in the perfumery as well as the professional skincare business.

LVB boasts a portfolio of fragrance brands such as Sweet Tooth by Sabrina Carpenter, Borsalino and All Saints.

We are a proud partner of Babor, No. 1 in professional cosmetics in Europe, of skincare brands Juvena, Declaré, La Colline and haircare brand Marlies Möller.

Created in 2020 with offices in the historic heart of Milano, LVB's team is made of professionals with a rich background in the distributor business and building brands.

LVB is an acronym for “la vita è bella” which reminds us every day that we are offering products to consumers that make their lives more beautiful.

The name also reflects the attitude of our teams towards life and work: positive, proactive, dynamic, daring, always striving for the best quality results, ethical, transparent, and with a deep respect for life and for the people with whom we work. 



A deep understanding of the markets, excellent relationships with all key players and the capacity to capture the essence of each brand are at the base of our work.